19th June 2017


Black Youth Achievement Awards UK (BYA Awards) will be publishing a refreshing new magazine in October 2017, as a lead up to their 10 year anniversary in 2018. The magazine is being produced in partnership with Leading Routes and UCL (University College London).

Continuing with their ethos of focusing on positive representations of black & mixed heritage youth and promoting realistic role models, the magazine will feature some of the previous Black Youth Achievement Award winners and nominees, along with other UK high achievers across different categories in the ‘Stories of Success’ articles.

Kay Oldroyd founder of Black Youth Achievement Awards said “I’m really proud that BYA Awards will be celebrating a decade in 2018 and thought that it would be the ideal time to find out what some of our previous nominees have been doing and share their ongoing successes with people through this new publication. I’m sure the readers will find their stories very interesting and motivational.”

Geared towards an audience of young people, parents, schools and communities the magazine aims to inspire and create an awareness around the various routes of progression that are available in education, employment and enterprise along with providing information and guidance on numerous topics such as finance, technology, health & wellbeing, relationships, personal development and more.

Additionally, there will be a directory of services and products to refer to when seeking advice and support.

5000 copies will initially be printed and distributed free of charge to schools, local authorities, housing associations and youth & community organisations in the following areas with an online version also available :

London / Luton / Milton Keynes / Birmingham/ Manchester / Leeds / Sheffield / Ipswich / Nottingham / Surrey / Sussex.

“UCL is delighted to partner with Black Youth Achievement Awards to sponsor the 2017 BYA Awards magazine, to celebrate the achievements of the young people and organisations that have been recognised since 2008.

UCL has a long history of equality and diversity. It was the first university in the country to admit students regardless of their race or religion, and the first to admit women on equal terms with men. BME students make up over 40% of UCL’s undergraduate intake, and in 2015 it became one of the first universities to gain the Race Equality Charter Mark.

However, students from Black African and Black Caribbean backgrounds are still underrepresented at UCL compared with the London population. UCL is committed to working with local schools and families, as well as charities and community organisations such as Leading Routes, Generating Genius and Amos Bursaries to support talented Black students and keep their achievement high.” – Lucie March, Access Manager, UCL

For more information contact



 BYA.UK    @bya_awardsuk     @bya_awardsuk

  • There are editorial, advertorial and sponsorship opportunities available
  • The magazine launch will be held at a special event in October
  • Black Youth Achievement Awards is the UK’s only national platform of celebration recognising young people of black / mixed African Caribbean heritage across 14 different categories up to the age of 25. It was founded in 2008 by Kay Oldroyd as a way to counteract the negative stereotype and provide a more balanced perspective around young people.
  • Leading Routes is a pioneering initiative, established to address the challenges faced by Black students and graduates, with a particular focus on supporting ambitious young people into competitive universities and professions. The organisation’s mission is to increase the number of high-achieving African Caribbean students thriving at competitive universities.